Job Description
Head of Marketing
Function
The Head of Marketing defines and leads the marketing strategy to support revenue growth, brand positioning, and demand generation through data-driven and digital marketing initiatives.
Responsibilities
- Develop and implement marketing strategies aligned with business objectives.
- Lead demand generation initiatives and marketing campaigns.
- Oversee marketing analytics and campaign performance.
- Manage digital marketing and automation tools.
- Coordinate closely with sales teams to support business development.
Knowledge
- B2B marketing strategies.
- Marketing automation platforms.
- Campaign analytics and ROI measurement.
- AI applications in marketing.
Competencies & Skills
Hard Competencies
- B2B demand generation MAR_H01 · Level 3
- Digital marketing and automation MAR_H02 · Level 3
- Marketing analytics and ROI analysis MAR_H03 · Level 3
- Strategic content development MAR_H04 · Level 3
- Professional English VEN_H05 · Level 4
- AI applied to marketing MAR_H05 · Level 2
Soft Skills
- Strategic thinking MAR_S01 · Level 3
- Cross-functional collaboration MAR_S02 · Level 3
- Business-oriented creativity MAR_S03 · Level 3
- Results-oriented leadership DIR_S01 · Level 3
- Strategic market vision DIR_S02 · Level 3