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P05

Head of Marketing

MarketingDirectorReports to P01Country profile: GERMANYGlobal role: Head of Marketing1 person / 1 FTE

This page uses the country profile name, People and FTE. JD content and competencies remain global.

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Function

The Head of Marketing defines and leads the marketing strategy to support revenue growth, brand positioning, and demand generation through data-driven and digital marketing initiatives.

Responsibilities

  1. Develop and implement marketing strategies aligned with business objectives.
  2. Lead demand generation initiatives and marketing campaigns.
  3. Oversee marketing analytics and campaign performance.
  4. Manage digital marketing and automation tools.
  5. Coordinate closely with sales teams to support business development.

Knowledge

  1. B2B marketing strategies.
  2. Marketing automation platforms.
  3. Campaign analytics and ROI measurement.
  4. AI applications in marketing.

Hard competencies

6

Soft skills

5

Click any competency to see its full description and the 5-level proficiency rubric.